When it comes to the value of vendor relationships, Zappos gets it.
Zappos’ CEO, Tony Hsieh,
has spoken frequently about Zappo’s approach to developing collaborative relationships with vendors and how important it’s been to the company’s success. Zappos even explicitly mentions vendors in two of the company’s 10 Core Values (here and here).
Tony and Zappos know that in order to provide an incredible experience for their customers, they need to partner with the right, strategic vendors who can support Zappos’ ability to make each customer’s experience a positive one.
One of the very cool things Zappos has done is create the Zappos Vendor Guide which provides expectations for the company’s relationship with its vendors, along with policies and processes that should be followed to ensure a consistent, quality experience.
The guide is 48 pages long and detailed for a reason: Zappos wants to ensure every vendor has clear expectations about their relationship with the company, and that they deliver a consistent experience for Zappos each and every time.
Has your company taken any new initiatives to better collaborate with your vendors? If so, I’d love to hear about them.
Tom Rogers is CEO of Vendor Centric. You can reach Tom at email@example.com. You can also follow Tom on Twitter @TRogersCPA.